What Does Blogging Best Practices Really Mean?

Advanced Blogging Best Practices

1 tag should link to many different keywords and themes that you've posted about and also you should assign no more than three tags to one post.  Be sure are not repetitive of one another and varied because this may actually damage your SEO efforts. Together with reviving some of your content and helping readers find exactly what theyre looking for, internal linking permits you to highlight the validity of your site.  You can link to your webpages or into some other blog posts.   Shorten Your Blog URL Site URLs are one of the items that search engines crawl because its another touch point for the engines to tell what your webpage is all about.  For this reason, its important to keep your URL readable and also to prevent a mess of figures and numbers that offer no context.

 

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Below is a cheat sheet that breaks down the body of a URL; it reveals the best way to structure them and where to put keywords.  Keep in mind your URL doesn't need to be a pick up of the page title.  Using shorter URLs is a practice because they're easier for readers and search engines to understand. You'll be on the right path to building a blog strategy and creating high-quality articles for your readers.

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From what Ive learned SEO only gets you so far.  Stay there and to truly reach the top, an article needs to be useful to the reader.  The biggest reason for this is since it contrasts with Googles number one need to rank the best content. To help you out, here are just six of the practices Ive utilized to help my website articles rank at the top of Googles search results.  From the end of this article, youll have a playbook.    The fantastic Word Length Should you Google Perfect word length for a blog post youll come across this commonly used graph from a Serp IQ research: Many men and women utilize this chart to justify writing really very long articles. In my experience, a guide will outrank a manual of 2,000 words daily.  However, my personal guideline would be to aim for 1,500 words.  And while I just said there's not any perfect length, I follow this rule since it compels me to consider all angles of this topic Im speaking about.

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  They scan.  In fact, research finds that youre blessed if people read over 20% of what youve written. So, if you want to keep people youve got to break your writing down into succinct paragraphs. They seem like work.  They scare off people.  They leave your site if you scare off people.  And should they leave your site, thats an indicator to Google that your article isnt quite beneficial.  And when its not helpful, you begin to fall in rankings.   Why Your Headings Want Hooks Look at these two subheadings and pick the one that catches your attention more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline catches my attention longer, and Ill guess it will for you also.

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The first headline gets the answer.  How do you fry an egg Use cooking spray.   Theres no reason.  Interest is created by the headline.  You dont understand what is going to create an egg easier to fry unless you keep reading. And if they remain on your own webpage longer, thats an indicator to Google which youve got good content.  Therefore, after youve written your article, go back and look for opportunities to create hooks.  If you need help with your hooks and headlines, 1 resource I turn to time and time again is this free guide on How to Write Magnetic Headlines. The Big Benefit When You Use Steps and Lists Have you ever wondered why we enjoy lists so much It turns our brains have been wired for lists. A research conducted by Florida State University discovered that list-making eliminates the cognitive effects of unfulfilled goals. Participants in the study were far more likely to reach goals when they generated lists than people who didn't.

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A Featured Snippet is an answer to a search outcome that Google picks out of an articleand most often its in the kind of a list.  In the case above, Google reveals lots of measures on the best way best to plan an occasion right within its results.  The reason Featured Snippets are so valuable is that in the event the post is the one Google picks to attribute, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for a lot of Wild Apricots articles, as theyve increased both our ranks and our visitors.  If you would like to get a Featured Snippet, theres still some speculation about how Google chooses them, but normally whenever I write a blog article, I try to include lists or measures as frequently as possible.   The Types of Pictures That Work Finest Take a look at these two images.   Its not that the picture of stones isnt appealing, but its that have been really hardwired to like pictures of people better.

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Since I started using pictures of people in my blog posts, Ive discovered they get shared a lot longer, which is another variable Google considers in its positions.  Its a little change that makes a big difference.    Your Articles Should be Evergreen Have you ever clicked on an article from a Google search result only to obtain the content obsolete When I encounter outdated articles, I click the back button and try another result. Thats why if I need something to rank highly, I attempt to create whats called evergreen contentcontent that remains applicable over a long period of time.  This means I avoid writing about things which have time-based information or fads.   This has improved our website traffic over 400 percent. Ive put everything Ive learned to a simple playbook that covers how to compose and optimize posts for Googles search results that anybody can use, whatever the size of your organization. If youd enjoy my full playbook on nonprofit SEO, it is possible to observe my free webinar How to Grow Your Organization by Obtaining Lots and Lots of Traffic to Your Website.